The Game recently sent Instagram — and practically all of social media — into a frenzy earlier this week when he posted a racy photo of his manhood... in undies, of course. While the focus may not have been the underwear he was rocking, that's what seemed to receive the most benefit as sales for the brand skyrocketed after the post went viral.
According to TMZ, a spokesperson for underwear brand Ethika said sales have spiked more than 500 percent for the two styles the MC wore each time he broke the Internet.
Game's junk-flaunting ways may also be just beginning as the company sent him a bunch of their merch back in August. We see what you're doing there, Game.
Watch Game dish on finding love in the clip below:
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(Photo: The Game via Instagram)