The video highlighted that importance of investing in the future of America's young people and previewed the new campaign hosted by IamMBK.org that is designed to create clear route for the public to help contribute to the future of My Brother's Keeper.
Check out the inspiring video that played during the MTV Movie Awards:
In the PSA Obama followed the video saying, "If we believe in their futures, they will too."
Obama launched MBK in 2014 to address the opportunity gaps faced by boys and young men of color. Since Obama's call to action, more than 200 communities have answered, as well as numerous corporations and foundations that have committed hundreds of millions of dollars towards projects inspired by MBK. The NBA and MENTOR have launched innovative new campaigns, like their "Mentor In Real Life" initiative.
President Obama gives back to America's youth in many ways. Check out how this lucky young girl was invited to the White House after she was heart broken to find out that this was Obama's last year in office:
(Photo: JEWEL SAMAD/AFP/Getty Images)
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