I remember the days when folks complained that $12 was too much for a movie -- and "those days" weren't that long ago. Now, some movie theaters think that $20 is a cool price for a movie, especially if it's in 3D or an IMAX theatre.
Four theaters in New York City were charging $20 to see the final installment of the
franchise. However, after a bit of New Yorker outrage a statement was AMC Theatres spokesman:
"Unfortunately, a limited number of theaters posted incorrect pricing for Shrek Forever After
, which we immediately corrected. Any guest who purchased a ticket at the incorrect price can visit Guest Services for a refund."
According to CBS News two theaters went down to $17 per ticket and two others went down to $19 per ticket. Not much of an improvement there!
Whatever the case, Shrek Forever After
had a strong debut this week, bringing in $71.25 million. It's the third biggest opening for 2010 (Iron Man 2
$128.1 million, and Alice in Wonderland
$116.1 million). However, the last Shrek
in 2004 opened with $108 million opening weekend.
Here are the top grossing films for the weekend:
1. Shrek Forever After
, $71.25 million
2. Iron Man 2
, $26.6 million
3. Robin Hood
, $18.7 million
4. Letters to Juliet
, $9.1 million
5. Just Wright
, $4.2 million