Ludacris Teaches Fans to ‘Live Large’ At Magnum Event | Body and Soul

Ludacris Teaches Fans to ‘Live Large’ At Magnum Event | Body and Soul

Published June 22, 2010

As we entered the gorgeous rooftop venue for the Trojan Magnum Condom's "Magnum Live Large Project," we couldn’t help but laugh at the irony of the brand’s choice to make Chris ‘Ludacris’ Bridges the face of the campaign.

“They really couldn’t have picked a better person!” The Atlanta rapper joked, referring to his tongue-twisting, sexually-charged lyrics. However, Ludacris was also chosen because of his ability to influence his fans to “do it responsibly” – one of Magnum’s initiatives. 

The ceremony served to celebrate the "Magnum Live Large Project" national campaign, which challenges its most dedicated consumers to live life at the “gold” standard. Luda, joined for the evening by many of his celebrity friends, put his unique spin on what it really means to “live large.” 
“Be safe and make sure you give back to your community,” Ludacris explained. “I would definitely say that you need to spread awareness about those two things.”

The always handsome Lance Gross put an emphasis on exploring the globe. “You gotta travel. You gotta have a great wardrobe – all of the essentials. You just have to live life to the fullest.”

Super producer Bryan-Michael Cox, also in attendance and known for his uplifting words of wisdom, believes that living large has nothing to do with material possessions.
“Don’t feel restricted to people’s standards of what you should do," he encouraged. "Don’t love aimlessly. Love with a purpose. Whatever you do in life, do it to the best of your ability. Do it B-I-G!”

Day 26 members Robert Curry and Brian Andrews had a few comical tips on how to live large with your finances. “Save money. Keep God first - not in any specific order - and invest your money,” Robert explained.

“Don’t trick yourself off at the strip club,” Brian jumped in to say. “That money that you’re throwing away could be invested in something.”

Hill Harper was on hand to delve out awards to honorees in the Atlanta area that exemplify what it means to live the “gold” standard through their actions in their communities. The honorees included Jermaine Dupri, Bryan-Michael Cox, Keyaron Fox(Pittsburgh Steelers) and Kwanza Hall (Atlanta City Councilman). Harper ended the award ceremony by pointing out that it’s a beautiful thing to see Black males being awarded for their efforts. “They’re more interested in tearing down than building up, so anytime you have a ceremony where you honor brothas, you’re doing the right thing because you’re breaking down stereotypical images.”

Live large, everyone.

*Photo courtesy of


Written by Kimberly Walker


Latest in news