Church members, community leaders, salon owners and fans of the “Steve Harvey Morning Show” flocked to Las Vegas this past weekend for Harvey’s 8th annual Hoodie Awards. The urban version of the Oscars, the Hoodies highlights extraordinary leaders and business owners committed to making a difference. SoftSheen-Carson, a longtime sponsor of the popular morning show, pampered the crowd with a free pop-up, full-service salon during the Hoodie’s Freedom Friday event.
“This is our third year participating in the Hoodie Awards. It gets better and better every year. Steve Harvey is really making a mark within the hood; making regular, everyday people feel like stars,” remarked SoftSheen-Carson artistic style director and celebrity stylist Johnny Wright. “If you’re going to make people feel like celebrities, bring them a celebrity service. Celebrities always have their own hair stylists and their own makeup artists.”
Courtesy of the SoftSheen-Carson style squad, attendees were treated to a plethora of free beauty goodies like L’Oréal makeup touch-ups, Maybelline eyelash applications, tons of samples and professional styling with Optimum Care’s new Salon Collection. A barber was also on hand to give men some facial grooming with Magic Shave, a razor-less hair removal system.
“We have a long-standing relationship with the “Steve Harvey Morning Show” and this is another way for us to get closer to our consumer,” explained Angela Guy, senior vice president and general manager of SoftSheen-Carson. “’Free’ in this economy means a lot!” Guy greeted many of the Hoodie attendees who were some of the first consumers to check out the new Optimum Care line. “Salon Collection gives you that ‘fresh out of the salon’ look right at home,” she added.
Long before the droves of excited women flooded the Mandalay Bay convention center, a few celebs received the royal treatment from Wright. “The View’s” Sherri Shepherd came in for an early styling and loved seeing so many Black women being treated like queens. “It’s been wonderful to watch all of this. I mean, come on, it’s the Hoodie Awards! You have all of these Black women here and if you don’t include beauty, that’s just crazy.” After Wright ditched Sherri’s signature curls and gave her a sleek pompadour with long, flowing locks, Sherri gave a thumbs up to the style squad star. “Having Johnny here has been great. I looked in the mirror and said, ‘Johnny, I’ve never worn my hair like this!’ It feels great!”
With their freshly flat-ironed coifs and fully made-up faces, rejuvenated divas joined the many celebs in attendance and hit the dance floor as Doug E. Fresh performed. But rest assured, not a hair was out of place.