Kardashians to Launch ‘Kollection’ for Sears

Kardashians to Launch ‘Kollection’ for Sears

The webpage is up, now let the countdown begin for the reality sister’s latest fashion project.

Published April 15, 2011

As if it wasn’t already hard enough to keep up with Kim, Kourtney and Khloe Kardashian's different endorsement deals and business ventures, they’re adding yet another partnership to their portfolio: Sears recently launched a web page for The Kardashian Kollection, which will hit 400 storefronts in August.

The new line aims to capture the sisters' style, which ranges from "bohemian to rocker" through "40 apparel pieces, 20 lingerie styles, 60 jewelry items, 30 handbags and wallets, 25 hats and gloves and 12 shoe choices," according to WWD.  

Bruno Schiavi, the designer who owns the Kardashian Kollection license, is estimating this venture could bring in a staggering $200 to $300 million.

The Kardashians currently have their stilettos fairly deep in the style industry with a number of other projects, including their K-Dash clothing line for QVC, expanding the chain of Dash boutiques and a Bebe partnership and Sketchers endorsement. This week Khloe tweeted about a “top secret meeting with my sisters for OPI,” suggesting that they may also be working on a nail polish line.

Written by Nakisha Williams


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