Pharrell Goes Green

Pharrell Goes Green

The rapper/producer promotes eco-friendly living with complimentary bags.

Published April 21, 2011

The Ice Cream man taps into his inner N.E.R.D. to help raise awareness for World Earth Day.

Pharrell is joining forces with Kiehl’s, a skin and hair care brand, to create a limited edition eco-tote. The bag is designed using Bionic Yarn technology, which generates fabrics out of recycled plastic bottles. 

It's the perfect partnership for Pharrell, who is co-owner of the New York–based company Return Textiles, an eco-friendly material manufacturer and creator of Bionic Yarn. “My mission is to recycle as much plastic possible in my lifetime and beyond in the form of high-quality products,” the mega-producer, who merged bottle artwork into his design for the tote bag, told Interview magazine. "Wow, the sky is the limit. Lab coats, denim, uniforms, scrubs, T-shirts, line of home products, toys. We want to be the material used to make everything."

To win the cool carry-on, Pharrell's fans and green-minded fashionistas are asked to participate in the “Recycle and Be Rewarded” initiative by bringing an empty Kiehl’s container to a local Kiehl's store between April and June.

(Photo: Walik Goshorn/Retna Ltd.)

Written by Kittrina Thompson


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