Singers Keri Hilson and Akon are helping retail giant H&M do its part to battle AIDS by joining the brand’s annual star-studded Fashion Against AIDS collection campaign.
The line is run in conjunction with Designers Against AIDS, a charity that promotes the message of safe sex in order to stop HIV/AIDS from spreading worldwide. To date, the campaign has raised more than $5 million to fight the spread of the disease.
For Akon, the campaign resonated on a personal level: “I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV,” he said. “As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.”
To help spread a message of prevention, bright graphic tees declare “Safe Ride Only” or “Brain First Body Second.” Spring-ready items including hoodies, full jumpsuits, metallic shorts, parkas and vests round out the rest of the unisex collection.
The items will be available in H&M’s Divided department and online April 26. Twenty-five precent of sales will be donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects.