Beyoncé Takes House of Dereon to the UK

Beyoncé Takes House of Dereon to the UK

The diva’s fashion brand will answer a London calling this fall.

Published August 9, 2011

Beyoncé’s been busy traveling the world to promote her album 4, but she hasn’t forgotten about her clothing line. In September, the singer will take House of Dereon to London, where it will be available for the first time.


The autumn/winter 2011 line will launch in Selfridges, one of Bey’s favorite department stores across the pond. New season’s pieces incorporate leopard, snake and African rose prints that are inspired by the idea of a “city jungle” and blends “tribal cues with edgy silhouettes.”


"The combination of colors, exotic prints and silhouettes make for a cohesive collection with tremendous appeal," says Bey's mother, Tina Knowles. "Beyoncé and I are so proud of the line-up and we can't wait to see the consumer's response and how she makes it her own."


(Photo: MJ Kim/PictureGroup)

Written by Nakisha Williams


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