Jay-Z Explains the Inspiration Behind the Brooklyn Nets Logo

Jay-Z Explains the Inspiration Behind the Brooklyn Nets Logo

The rapper went for a “classic” look for his home team’s new uniform logo.

Published May 17, 2012

Much has been said about the makeover of the new logo for the NBA’s New Jersey-turned-Brooklyn Nets basketball team that muted the red, white and blue logo they had for decades into a black and white one partially designed by Jay-Z. But the rapper, who is also part owner of the team, explained the change was simple — literally — he wanted something “classic” that would “stand the test of time."

“I wanted to make it really classic and strong; a throwback to Brooklyn and what we’re about,” Jay-Z told MTV News about the image. “It’s real gritty and we’re not about flash — well, sometimes. Just the roots of Brooklyn as this very bold, strong, simple logo.”

Jay-Z was inspired by a universal New York staple: the New York subways. “It was really a takeoff the old subway signs. If you look at the old subway signs, they were in black and white,” he explained. “It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.”

Along with helping choose the color scheme, Jay-Z also had a hand in how the team’s two primary logos turned out, weighing in on design decisions that resulted in the final that the Brooklyn Nets will now wear. 

BET.com always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.

Click here
to subscribe to our newsletter.

(Photos from left: Jason Kempin/Getty Images, Courtesy NBA)

Written by BET-Staff


Latest in news