Muhammad Ali is the New Spokesperson for Louis Vuitton

Muhammad Ali is the New Spokesperson for Louis Vuitton

The champ appears with his grandson in the ad campaign.

Published June 8, 2012

Muhammad Ali has been tapped to appear in Louis Vuitton's "Core Values" campaign. Photographer Annie Leibowitz photographed the champ with his 3-year-old grandson, Curtis Muhammad Conway Jr., at Ali's Phoenix home. In the ad, the 70-year-old retired fighter looks at his grandson who's wearing boxing gloves with his chest puffed out and looking straight into the camera. The luxury Louis Vuitton "Keepall 50" bag, which costs $1,525, lies at the champ's feet.

According to Ali's wife, Lonnie, he asked that Curtis appear in the ad with him.

"The two share a special bond," she said. "Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him."

The ad will run in magazine and newspapers beginning June 14. always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.

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(Photo: Courtesy

Written by Dorkys Ramos


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