Dwyane Wade Announces Shoe Deal With Li-Ning

Dwyane Wade

Dwyane Wade Announces Shoe Deal With Li-Ning

The NBA star will have his own brand of shoes and apparel with the Chinese company.

Published October 11, 2012

Dwyane Wade just finished his contract with Jordan, but the Miami Heat star has already moved on. On Wednesday, Wade announced a deal with Chinese company Li-Ning that will result in his own Wade brand as well as creative input on everything from design to endorsers.

"It was a great nine years, but for me, it was just time to move on," Wade told the AP about his time with the Jordan brand. "I have certain goals that I want to reach and I felt that I had to leave to reach those. So I'm doing things a little differently. That's how I am, in a sense. I'm not necessarily a status-quo type guy."

Wade expects to remain with the company for the rest of his playing career if not longer and hopes to have a finished shoe by the time the Miami Heat open the season on October 30. The Wade brand will include footwear and apparel with a U.S. debut in 2013.

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Written by Dorkys Ramos


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