Rachel Roy's Digital Runway Show

Rachel Roy's Digital Runway Show

The fashion designer gives everyone front row access to her latest collection.

Published February 15, 2013

Most designers had their garments on the runways at Lincoln Center for New York Fashion Week, but Rachel Roy took a different path. While Diddy hosted the first ever Instagram-only fashion show, Roy released a digital runway show.

“Fashion week has become increasing busy and hectic,” she added. “I wanted to create a different experience that transcends just a brief moment in time and deliver it in a different way so people can take the time and experience it at their own pace.”

The designer unveiled her collection on her Facebook page in a five minute video, offering viewers an up close and personal look at her Fall/Winter line. Fashion lovers everywhere can see the intricate, heavily embroidered pieces, smooth velvet textures and animal-motif belts.

Roy loved the idea of fashion being accessible to anyone anywhere, not just celebs and industry insiders. She told Huffington Post Live, "When I was a girl, I wanted to watch a fashion show and never had access to it. And now, the same day that my buyers and editors see my show, so can a young girl or young boy in her home."

And if you thought a digital fashion show was cheaper than the conventional route, Roy quickly debunked that belief, stating her digital project actually cost more due to the added price of building a set and hiring a camera crew and editing staff.

Did you catch Rachel Roy's digital show? Check it out here.

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(Photo: PNP/ WENN.com)

Written by Patrice J. Williams


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