Jay Z to Release New Fragrance for the Holidays

Gold fragrance, Jay Z

Jay Z to Release New Fragrance for the Holidays

The scent will also be available in an aftershave, deodorant and shower gel.

Published November 4, 2013

Jay Z is continuing to add to his offerings for this holiday season. In addition to his Hublot watch and a fashion collection through Barney's New York, the rapper is also releasing a new fragrance this month. Gold Jay Z, which will become available November 20, will be part of his collaboration with the famed department store and will also be sold at over 2,000 other stores nationwide.

According to WWD, you'll be seeing promo ads for Gold Jay Z everywhere with spots on Facebook, Yahoo! Sports, Spotify, ESPN, GQ.com, billboard and various in-store presentations. There will even be free samples of the scent handed out in front of Broadway theaters in New York City during Thanksgiving weekend.

Retail prices will range from $39 for the 30-ml. size, $55 for 50 ml. and $70 for 90 ml. You'll also be able to get the scent in an aftershave, a deodorant and a shower gel. Will you be grabbing a bottle for yourself or someone special on your list?

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(Photos from left: Courtesy Nicholas & Lence Communications, Larry Busacca/Getty Images)

Written by Dorkys Ramos


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