Fabolous has signed on to front the Rocawear BLAK campaign for the holidays. The rapper will be featured in ads for the collection as well as in the "BLAK Is the New Black" anthem video. Expect streetwear styles with music and pop culture influences targeting those guys who care about fashion.
"When I was asked to be a part of the Rocawear BLAK campaign, it was a no-brainer for me. I'm all about being authentic and that is what this brand stands for," Fabolous said. "The Rocawear BLAK collection has a fresh point of view and I'm excited to be a part of it."
Rodney Hutton, executive vice president of Men's Brands at Iconix Brand Group, said that Fab was the perfect choice for their latest ad campaign.
"We are thrilled to welcome Fabolous to the Rocawear family," Hutton said. "The evolution of his career — from his early success leading up to his next album release — shows tremendous growth and maturity. Fabolous embodies the very essence of authentic branding, illustrated by his ability to evolve and remain relevant while staying true to his roots. He is the perfect choice to debut the Rocawear BLAK campaign."
The collection will be available at major department and specialty stores this holiday season.
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(Photo: Courtesy of Rocawear)