Finding that perfect shade of red lipstick that compliments your skin tone is not always easy, so L'Oréal Paris has launched a campaign to ease the process. The beauty brand's Collection Exclusive Pure Reds campaign features a group of familiar faces to help you decide which rouge is best for you. Among the 10 L'Oréal ambassadors featured in the campaign are actresses Zoe Saldana, Eva Longoria, Freida Pinto, Jane Fonda, Julianne Moore and model Liya Kebede, who stands front and center in the Norman Jean Roy-shot ad photo.
Not only is each woman wearing all-white while rocking a different shade of red from the collection, but they've inspired their own special edition of the red lipstick (they each have shades named in their honor). This is genius because with all the different hues of red available to us, it's sometimes much easier to find a person with our skin tone and hair color and imitate what works for them.
And when you find your perfect shade, "The correct red should leave you feeling empowered, confident, and sexy all at once whilst ultimately being something you choose to wear and not something that wears you," said L’Oreal makeup artist Lynsey Alexander. "There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it, then it's not the one for you."
The L'Oréal Collection Exclusive Pure Reds will be launching in the U.K. before making its way over to the U.S. Will you be finding your perfect shade in the collection? If so, who is your go-to celebrity muse?
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