Beyoncé season is in full effect, but somebody forgot to tell Lululemon how things work when the Queen is in the building.
The BeyHive launched a full-scale attack on the athleisure retailer after the company dared say Bey's new Ivy Park clothing line, which she unveiled yesterday, is an "imitation" of their style.
When one Twitter user posed the question asking if Ivy Park is "supposed to be like Lululemon," the company dared to tweet back, "They do say imitation is the best form of flattery. Maybe Beyoncé is so Crazy in Love with our brand, she made her own."
Um, no diva! Not only does the tweet make very little sense, it also invoked the full wrath of Bey's fans, who put the brand on notice real quick:
The powers-that-be at Lululemon thankfully had the sense to take the tweet down, but it remains to be seen if the company survives this.
BET.com always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.
(Photo: Ivy Park)
TRENDING IN STYLE
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.