Michelle Obama 2012 is very different from the reluctant campaigner the world was introduced to in 2008. Fast-forward four years and she has become President Obama's most popular and eager surrogate, hitting the campaign trail almost weekly to rally voters and volunteers. The first lady will soon launch a new voter turnout initiative called "It Takes One."
The effort was supposed to be formally announced today at events in Charlottesville and Fredericksburg, Virginia. However, in response to the tragic shootings in Aurora, Colorado, in which 12 people were killed and 38 others injured, both the first lady and the president canceled today's scheduled campaign events.
"It Takes One" aims to inspire voters to ensure that at least one other person gets involved in the campaign, is registered to vote and casts a ballot in November. The campaign also is hoping that the enormously popular first lady will be able to inspire voters to once again turn out in record numbers to support the president's re-election bid.
"That one new voter you register in your precinct, that one neighbor you help get to the polls on Nov. 6—that could make all the difference," the first lady says in a launch video. "That one conversation you have. That one new volunteer you recruit. That could be the difference between waking up on Nov. 7 to the promise of four more years, or asking yourself, 'Could I have done more?'"
The message has been a recurring theme in many of her stump speeches and is an acknowledgement of how tight the presidential race will be. A weakened economy has dampened enthusiasm for the president and while he remains personally popular, some voters have grown skeptical about his ability to turn things around.
According to a statement issued by the campaign, the first lady will personally participate in various outreach and grassroots activities, such as building local neighborhood teams. The campaign also planned to launch state-based efforts around the initiative in battleground states next week.
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