In Romney's World, Black Voters Love Him

Mitt Romney

In Romney's World, Black Voters Love Him

A new campaign ad suggests Mitt Romney's NAACP address was very enthusiastically received.

Published July 26, 2012

Scenes from Romney's NAACP ad. (Photos: Courtesy of

Mitt Romney was booed more than once during his July 11 NAACP convention speech, especially after threatening to repeal Obamacare. But a new campaign ad tells a very different story and re-interprets his appearance to make it seem like he received a wildly enthusiastic response instead of the lukewarm one that he actually got.

"We Need Mitt Romney" intersperses images of the candidate at the podium with shots of audience members nodding with approval and stand-alones with African-Americans hailing Romney as a strong leader. It also suggests that his appearance was much more positive than it actually was.

After the event, Romney said that he'd expected to receive some boos. Perhaps that's why he created a cheerleading section of about 20 African-American Republicans to serve as "applauders for his applause lines," Mark Thompson, a radio host who was there, told Lawrence O'Donnell, host of MSNBC's The Last Word.

After the speech, Tara Wall, who is helping Romney with African-American outreach, told ABC News there was "more applause than disagreement." While he made some points with which the audience appeared to agree, like the critical need to create more jobs, there was probably more in the speech they opposed.

"Governor Romney's speech hit the nail on the head," Texas Republican state Rep. Stefani Carter says in the video. Another woman declares, “We need in our next president someone who will be honest, open and transparent."

It's an interesting comment given calls from both conservative and liberal politicians and pundits calling for Romney to be more forthcoming about a broad range of issues from his finances to detailed policy prescriptions.


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Written by Joyce Jones


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