KitchenAid Issues Apology After Offensive Obama Tweet

KitchenAid Issues Apology After Offensive Obama Tweet

KitchenAid Issues Apology After Offensive Obama Tweet

KitchenAid issues apology after offensive Obama tweet. A member of the company's Twitter team made a remark about Obama's late grandmother.

Published October 4, 2012

An offensive tweet about President Obama and his late grandmother Madelyn Dunham that was posted to KitchenAid's official Twitter account during last night's presidential debate has the kitchenware company scrambling to apologize and explain that those opinions are not their own. 

During his first debate with Republican candidate Mitt Romney, Obama said, "You know, my grandmother — some of you know — helped to raise me. My grandparents did," Obama said while discussing Social Security and Medicare. "My grandfather died a while back. My grandmother died three days before I was elected president."

That's when the off-color remarked appeared on KitchenAid's Twitter page.

"Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president,'" the tweet said.

It was immediately taken down, but not before KitchenAid's 25,000 Twitter followers noticed and spread the message. Turns out a member of the company's Twitter team mistakenly posted the insult on its page instead of his or her own personal account.

KitchenAid issued subsequent tweets apologizing for the remark and to say that the offender will no longer be working for the company.

"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," they wrote last night.

"It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore," they tweeted today. "I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier."

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(Photo: REUTERS/Obama For America/Handout)

Written by Dorkys Ramos


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