Octavia Spencer has won her case against a weight-loss company over an endorsement deal gone wrong. Spencer sued Sensa Products in August, claiming the company wrongfully terminated her and ended its endorsement deal with her over the use of the hashtag “#spon,” for “sponsored,” on tweets promoting the company’s product.
Spencer’s actions resulted in Sensa being unhappy with the result of the endorsement campaign. Spencer mentioned in the suit that Sensa blamed the “#spon” hashtag for the ineffectiveness of the campaign.
The lawsuit goes on to state that it wasn’t in Spencer’s contract to not use the hashtag or get her tweets pre-approved. Spencer claimed she did more on her part to honor the deal by permitting Sensa to use before-and-after photos of her and advertisements in tabloids despite her reluctance. In addition, Spencer said she had lost the 20 pounds that she was required to lose as part of the deal.
“This was always about principle for our client, Ms. Spencer. She was taken advantage of by a company that is no stranger to misrepresentations,” Spencer’s attorney Bryan Freedman told The Hollywood Reporter. “I am very proud of Octavia’s will to fight.”
Despite her efforts, the lawsuit revealed that Sensa ended its deal with Spencer on August 6 without paying her the $700,000 it still owed her.
As for Sensa, the company ended up becoming insolvent last month after losing their legal counsel. City News Service reports there was no lawyer from Sensa Products present in court last week when a judge granted the actress a default judgment. As a result, the judge ordered the company to pay Spencer $940,000.
Unfortunately, given Sensa’s current financial state, Spencer might have to just consider this a moral victory as it's unlikely she will see any of the money from the court ruling.
Click here to win a trip to the Super Bowl Gospel Celebration in Phoenix, AZ, plus 4 tickets to the Big Game.
BET.com always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.
Click here to subscribe to our newsletter.
(Photo: Keene/Splash News)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.