Exactly How Much Did Beyoncé's Shoutout Help Red Lobster?

Exactly How Much Did Beyoncé's Shoutout Help Red Lobster?

The seafood chain saw a huge spike in sales.

Published February 10, 2016

Beyoncé gave Red Lobster the best free advertising the seafood chain has ever seen when she sang, “When he f**k me good I take his a** to Red Lobster, 'cause I slay." Now, we know exactly how much that instantly quotable line from her new hit, "Formation," means to the company. 


According to CNN Money, Red Lobster saw a 33 percent spike in sales after "Formation" dropped on Saturday. The company also trended on Twitter for the first time in history following the song's release. The brand was mentioned on Twitter about 300,000 times over the weekend, including 42,000 times in a single hour.

"We're calling it the Beyoncé bounce," Red Lobster spokeswoman Erica Ettori tells Business Insider. To thank the pop icon, RL has renamed some of its classic menu items to pay homage to the Queen, including "Cheddar Bey Biscuits" and a cocktail called the "Bey Breeze." Honestly, it's the least they can do.

Meanwhile, BET hit the streets to chat with actual RL patrons about what it would take to pick up the check. Watch below:

BET.com always gives you the latest fashion and beauty trends, tips and news. We are committed to bringing you the best of Black lifestyle and celebrity culture.

(Photo: Jamie McCarthy/Getty Images for TIDAL)

Written by Evelyn Diaz


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