Mindless Behavior Tapped for Interactive Trading Card Series

Mindless Behavior Tapped for Interactive Trading Card Series

BET.com goes behind the scenes with Mindless Behavior as they join music greats like Tupac Shakur and Notorious B.I.G. in the Platinum League.

Published April 24, 2012

Holograms aren't the only way the legacy of Tupac Shakur is being brought in to the 21st century. The late rap icon will also appear in a first-of-its-kind line of interactive hip hop trading cards from Platinum League.

The "California Love" rapper will be joined by a select group of artists that includes Notorious B.I.G., Snoop Dogg and new generation stars Mindless Behavior and Diggy Simmons.

BET.com caught up with MB in Los Angeles where they were shooting a commercial to promote the high-tech product. The fantastic foursome talked about having fun and being into the project, which features some of their music idols.

“The awesome thing is it’s not just us, it’s a bunch of artists,” said Princeton as the group explained their role in the series.

The cards will feature rare photographs of the artists on the front, with biographical information and a QR code on the back. When scanned with a smartphone, the QR code will unlock downloadable content including music and/or a video message from the artist. A limited number of the cards will be autographed.

The Platinum League cards will come in packs of five randomly grouped artists and retail for $3.79 each. The first run will be released May 1, with a national advertising campaign on BET, MTV, VH1, Nickelodeon and Cartoon Network scheduled to begin April 23.

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Written by BET-Staff


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