Sean Paul: Volkswagen Super Bowl Ad Is not Racist

Sean Paul

Sean Paul: Volkswagen Super Bowl Ad Is not Racist

Reggae superstar is cool with "funny" white Jamaican guy.

Published January 31, 2013

After facing criticism for a car commercial that is set to air on Super Bowl Sunday, Volkswagen can rest easy knowing that they have the blessing of reggae star Sean Paul. The car company was blasted for a 60-second spot that features white actors with Jamaican accents, some deemed the ad offensive for supporting the stereotype that natives of the Caribbean island are worry-free and happy.

The Jamaican-born Sean Paul told TMZ that he doesn’t agree with all the fuss over the ad. In fact, he thinks it’s pretty damn funny to see a white man speaking with his native accent.

Sean says, "It's no different than the Italian accents in The Sopranos or the English accent in Guy Ritchie's movies." 

As far as the Grammy-award winning reggae artist is concerned, "It’s just entertainment."

The members of the reggae band Inner Circle second that feeling.

TMZ also spoke with the group, best known for performing the “Cops” theme song, and they gave VW the thumbs up for the ad.

"Duplication is the highest form of flattery, and our culture is a happy culture with good vibes," IC members told TMZ.

Volkswagen defended the ad by saying they tested it before an audience of 100 Jamaicans and had a dialect coach on set. The test group had no worries about it being offensive. is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.


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(Photo: John Ricard/BET)

Written by BET-Staff


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