Rick Ross Calls Losing Reebok Deal a "Learning Situation"

Rick Ross Calls Losing Reebok Deal a "Learning Situation"

Rozay finds the silver lining in "date rape lyric" controversy.

Published June 5, 2013

First he was in denial, then he apologized, and now Rick Ross is telling the world what he learned from his "date rape lyric" debacle.

Speaking to MTV News, Rozay called being dropped by Reebok a "learning situation," and a cautionary tale for his protégés. "It most definitely was a learning situation and just for the little homeys, just something for them to take away," the Maybach Music Group head said. "That's what's important to me, what they take away from it."

Rappers have been snatching up sneaker endorsements left and right, so hitting Ross in his pockets was the biggest and final blow to protests kicked off by his "U.O.E.N.O." rhyme. Now that the outrage has simmered down, the Miami MC is plotting a possible return to the Reebok family. "Once the dust settles, we'll re-address the situation. Once the time is right," he added. "As far as myself and Reebok, we got a healthy situation."

Ross was rumored to be linking back with the shoe company after Swizz Beatz posted a photo with the 37-year-old and Reebok's CEO. Their mended relationship is a far cry from the stance held by CEO Uli Becker, who previously called Ross' team "stupid" for not urging him to apologize sooner.


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Written by Latifah Muhammad


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