Drake and PR Firm Part Ways


Drake and PR Firm Part Ways

Public relations company resigns from working with rapper after his Rolling Stone magazine beef.

Published February 28, 2014

After recently having a "tough day at the office" Drake and publicity firm, ID PR, are no longer in business together. A Billboard report states that ID "initiated the split" not long after the 27-year-old's mishap with Rolling Stone magazine. 

ID PR helped promote the "All Me" rapper's Nothing Was the Same release and Would You Like a Tour? jaunt. "Drake is an incredibly talented artist and we're proud of our results for Nothing Was the Same and Would You Like a Tour? We wish him the best," the company said in a statement to Billboard.

Drizzy's anger over RS replacing his cover "at the last minute" in lieu of Phillip Seymour Hoffman's death resulted in a social media swarm centered around the Grammy winner's tweets. He slammed the publication for including off-the-record comments about Kanye West and running the feature story minus his cover. "I'm disgusted with that," he wrote. "RIP to Phillip Seymour Hoffman. All respect due but the press is evil."

The message came off as insensitive given Hoffman's drug overdose. On his blog later that night, Drake explained, "I completely support and agree with Rolling Stone replacing me on the cover with the legendary Phillip Seymour Hoffman. He is one of the most incredible actors of our time and a man that deserves to be immortalized by this publication. My frustration stemmed from the way it was executed ... I was not able to salvage my story or my photos and that was devastating."

Rolling without ID PR comes right on time since Drake vowed to stop doing magazine interviews all together. He's currently occupied with international Would You Like a Tour? shows, which wrap up March 26 in London.     

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(Photo: Patrick R. Murphy/Getty Images)

Written by Latifah Muhammad


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