There’s a new TIDAL wave in music, whether fans like it or not.
Less than a week after Jay Z attempted to explain his new streaming service to a group of NYU students, the Roc Nation mogul has taken the first step in separating himself from a digital competitor. Hov’s critically acclaimed Reasonable Doubt debut has been pulled from Spotify.
Reasonable Doubt is so far the only one of Jay’s albums wiped off the streaming site, as noted by Complex. He also still has a Spotify artist page (Beyoncé too) with over 1.5 million followers. The move to pull his first album comes on the heels of Bey and Rihanna releasing new songs via TIDAL.
Hovito began the TIDAL marketing push last week, gathering some of music’s biggest names for a perplexing press conference in which those on stage signed a “declaration” of sorts. The goal, said Mr. Sean Carter, is to somehow change music, but also offer greater royalties to artists. TIDAL expects to be especially beneficial to those selling millions (i.e. Jay, Bey, Rih Rih, Pharrell, etc.) and earning tiny royalty checks from Spotify.
TIDAL hasn’t been widely received across the board, given its $19.99 monthly price for premium service (the company offers a 30-day free trial and $9.99 for a lower quality subscription). However, listeners may not have a choice between services if their favorite artists pull all of their music from Spotify.
It’s unclear if Jay Z plans to remove more of his albums.
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(Photo: Priority Records / Roc-A-Fella Records / Freeze Records)