Instagram Debuts Music Channel @Music

NEW YORK, NY - MARCH 07:  Musician Questlove performs at the Endometriosis Foundation of America's 6th annual Blossom Ball hosted by Padma Lakshmi and Tamer Seckin, MD at 583 Park Avenue on March 7, 2014 in New York City.  (Photo by Dimitrios Kambouris/Getty Images for Blossom Ball)

Instagram Debuts Music Channel @Music

The Facebook-owned company will have a vertical dedicated to popular and emerging artists.

Published April 29, 2015

Instagram has announced @Music, the first content vertical for the social media platform dedicated to exploring music around the world.

In its introductory post, founder and CEO Kevin Systrom explained the mission statement behind @Music:

“The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.

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Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.

Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music — we think you’ll discover something new.”

According to Billboard, @music will host 11 series and six posts a week from Tuesday to Sunday spanning "the globe of music.” The content will be a mix of long-form posts, profiles and music lessons, as well as highlighting new artists, music photographers, album illustrators, instrument makers and fans.

Read @music’s first featured artist, Questlove, in a post titled “Pure Imagination: The World According to @questlove.”

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(Photo: Dimitrios Kambouris/Getty Images for Blossom Ball)

Written by Eric Diep

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