Instagram has announced @Music, the first content vertical for the social media platform dedicated to exploring music around the world.
In its introductory post, founder and CEO Kevin Systrom explained the mission statement behind @Music:
“The music community is — and always has been — an important part of Instagram. For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
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Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it.
Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music — we think you’ll discover something new.”
According to Billboard, @music will host 11 series and six posts a week from Tuesday to Sunday spanning "the globe of music.” The content will be a mix of long-form posts, profiles and music lessons, as well as highlighting new artists, music photographers, album illustrators, instrument makers and fans.
Read @music’s first featured artist, Questlove, in a post titled “Pure Imagination: The World According to @questlove.”
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(Photo: Dimitrios Kambouris/Getty Images for Blossom Ball)