Tidal Keeps It All in the Family

NEW YORK, NY - MARCH 30:  (Exclusive Coverage) Jay Z, Beyonce and Win Butler of Arcade Fire attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City.  (Photo by Kevin Mazur/Getty Images For Roc Nation)

Tidal Keeps It All in the Family

Jay Z's streaming service is ready to compete with Apple Music.

Published July 8, 2015

Family plans aren't just for cell phones these days, just ask Jay Z.

It's no secret that Tidal has made price adjustments to accommodate the working student's budget, but now they've taken their pricing system one step further by adding a family plan to their offerings. 

If this sounds familiar, it should because Apple Music is offering a similar plan that they revealed last month. With Apple's plan, a family of six can sign up and share for $14.99 total. However, with Tidal's plan, the original user will continue to pay the $9.99 fee and each additional user (up to four people) will pay $5 monthly. 

And yes, many people will argue that Tidal needs to chill on charging more than Apple Music, but since Tidal is still in its growing stages, the pennies may count a little bit more to help improve and grow the business. Apple Music may be new, but Apple isn't and neither is their money. We'll see who wins the war of the streaming services soon enough, but remember not to count out Spotify, Pandora or Soundcloud, because discovery and brand loyalty matter.

At least we think it does. 

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(Photo: Kevin Mazur/Getty Images For Roc Nation)

Written by Taj Rani


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