We gotta hand it to Tyrese, he is relentless when it comes to self-promotion. Over the past few months, we've seen the actor and singer use every platform at his disposal to draw attention to his latest film Furious 7, and his proclaimed "last album."
Now, Ty is pulling in the big guns to get the word out about Black Rose, his opus dedicated to getting back his ex-girlfriend. He went to his "mentor" for support, but getting a guy like Will Smith to give you a Twitter shout out doesn't come free. Smith didn't want money in exchange for his endorsement — he's got plenty of that — but he did make Tyrese jump, literally.
According to the singer, Smith challenged him to jump into his pool wearing a full winter outfit and a pair of Timbs ("This s**t is expensive," Ty points out in the video), in exchange for Smith sharing his album with his 74 million followers. Tyrese accepted, and Smith made good on his promise. "My boy Tyrese has the Summer on lock with his new album 'Black Rose.' Check it out!" he wrote, with a link to the album on Apple Music.
Can't knock the hustle.
Rewind! See Coach Black Ty in the Celebrity Basketball Game at the 2015 BETX.
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