Out with the old and in with the new.
The formerly named iTunes Music Festival has been retooled into the Apple Music Festival, and the roster for this year's show has been released. Pharrell is among the headliners along with One Direction, Florence + the Machine and Disclosure, Apple revealed in a news release Tuesday.
London’s Roundhouse will host the festival, which has been trimmed to 10 nights of performances (it used to be a month-long event), from September 19 until September 28.
“I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue,” Pharrell said in a statement. “There’s always a special energy in the crowd. Thank you for having me!”
The shows will be broadcast live and on-demand via Apple Music, featuring backstage news and exclusive concert footage courtesy of Beats 1 radio. The interactive approach is aimed at giving fans a digital pass to see their favorite performers. “We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet software and services. “The Apple Music Festival is a greatest hits set of 10 unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
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