In a week when era bashing divided hip hop into the old heads vs. millennials, there’s a young Atlanta rapper who wants to create material that might appeal to both sides. Meet Nick Grant. Unlike Vince Staples, this 27-year-old wordsmith has an affinity for the '90s.
“Right now it’s easy to stand out in this rap game," Nick told BET.com. "If you turn on the radio right now, everybody sounds the same and uses the same words, same song patterns. I think that actually rapping is what makes people stand out more than anything.”
Though he was born in South Carolina, Nick made his bones in Atlanta, where he met Grand Hustle architect Jason Geter, who was so impressed by the budding emcee that he signed him to his label, Culture Republic. Geter, a Brooklyn native, says skills and overall star quality gave him visions of a young man that would someday wear the crown.
“To me he’s bringing it back to that star s**t. He’s the guy that guys wanna be and girls wanna f**k,” said Geter. “He’s a rapper’s rapper and he’s a good looking fly kid and for me, that’s the business I want to be a part of. I see him in that space where J. Cole and Kendrick Lamar sit, that’s what we’re coming for."
“I pride myself on lyricism,” Nick stated emphatically. “I want a young kid like myself where I’m from to hear this hip hop and be able to be like, ‘Damn, he said that? Let me rewind it. That was dope.’ Bring it back to lyrics people actually want to rewind again. I’m thinking I want this project to be an EP. It’s pure hip hop. It’s just a natural thing for me. I just always wanted to be different. I pride myself on lyricism.”
Click here to check out Nick Grant’s latest video, “Royalty,” featuring CyHi the Prynce.
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(Photo: Culture Republic)
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