Rihanna's ANTI Produces 1 Million TIDAL Trial Subscriptions within 15 Hours

GLENDALE, AZ - JANUARY 31:  Recording artist Rihanna performs onstage during DirecTV Super Saturday Night hosted by Mark Cuban's AXS TV and Pro Football Hall of Famer Michael Strahan at Pendergast Family Farm on January 31, 2015 in Glendale, Arizona.  (Photo by Christopher Polk/Getty Images for DirecTV)

Rihanna's ANTI Produces 1 Million TIDAL Trial Subscriptions within 15 Hours

Jay Z has a thank-you card to write.

Published January 29, 2016

If there was any question as to whether Rihanna delaying her album was going to hurt its chart standings, we now have a definitive answer.

Ri Ri’s ANTI grabbed TIDAL over 1 million new trial subscriptions in just 15 hours, breaking all of the streaming service’s previous records. The album was reportedly streamed over 13 million times during the first 14 hours as well further proving that fans will wait as long as it takes to hear their adored Barbados-born songstress.

Jay Z, Kanye West, Beyoncé, Daft Punk, Nicki Minaj, Madonna, Usher, Alicia Keys and J. Cole have all initially streamed albums under TIDAL but none have put up those kinds of numbers that quickly. Those statistics may’ve been helped however by Samsung’s partnership with TIDAL, as they gave away 1 million download codes for a free digital copy of the LP. Users also didn’t have to provide any credit card information, so all free trials TIDAL procured don’t necessarily mean paid subscriptions post-trial period.

The big numbers should come as good news to TIDAL as they’ve been struggling up until this point to compete with the likes of Spotify and Apple Music. They recently hired their third CEO in a year.

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(Photo: Christopher Polk/Getty Images for DirecTV)

Written by Paul Meara


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