For those who have been closely following the saga that is Kanye West’s rollout for his new album, The Life of Pablo, it’s been quite an interesting ride, as curated by Ye’s Twitter usage.
In a tweet promising that his album will “never, never, never” be on Apple Music and that it would only be an exclusive on Tidal, Ye also said that his album will never be available for sale. This promise had hungry listeners flocking to sign up for Tidal in order to be able to hear the album.
As a result, Tidal’s numbers experienced serious growth, claiming to have over 2.5 million new subscribers since West claimed the streaming service as the exclusive home to his new project, bringing in over $84 million to the company.
Fast forward to the current day, and the album is now available for sale and for stream on Apple Music, Spotify and other digital retailers.
Fan Justin Baker-Rhett signed up for Tidal thinking it would be the only place he could access the project and is upset this was not the case.
In a class-action lawsuit, he says he felt like he and other fans were “tricked into paying Tidal’s rescue” and he is suing both West and Tidal for damages.
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