Toyota Wants to Reduce Preventable Deaths

Toyota Wants to Reduce Preventable Deaths

Toyota announced it will expand its Buckle Up for Life program in an effort to decrease deaths of Black and Latino children.

Published June 29, 2011

Children’s Hospital in Cincinnati and Toyota are trying to increase car safety awareness amongst African-Americans and Hispanics.


On Tuesday, Toyota announced a $1 million commitment to expand the Buckle Up For Life program to cities including Chicago, Denver and San Antonio. Buckle Up For Life started at Cincinnati’s Children Hospital as an awareness program to keep minority children safe while in vehicles.


Motor vehicle injuries are the leading cause of death among children in the U.S. according to the Center for Disease Control. Hispanic children are three times more likely to die in a vehicle crash than Caucasian children and vehicle crashes are the leading cause of death for African-Americans under 14.


"We created Buckle Up for Life because we were seeing a disproportionate number of African American and Hispanic children coming into the hospital with severe crash-related injuries. This disparity was unacceptable and we knew we had to do something about it," says Dr. Rebeccah L. Brown, Associate Director of Trauma Services and Director of the Buckle Up for Life program at Cincinnati Children's Hospital Medical Center.  


Buckle Up For Life has partnered with local churches and teaches parents skills such as, "how to install a car seat properly," and information about vehicle safety and injury prevention.


Written by Danielle Wright


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