Ben & Jerry’s just proved that it is way more than just an ice cream company. Yesterday, the delicious dairy masters released an official statement in support of the Black Lives Matter movement.
The message was posted to their website and Facebook group. The well-crafted statement thoughtfully articulated why Black lives matter and why everyone should not be complicit when it comes to systemic and institutional racism.
“Black lives matter. They matter because they are children, brothers, sisters, mothers, and fathers,” read the statement. “They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity. Systemic and institutionalized racism are the defining civil rights and social justice issues of our time. We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.”
After the 8.5 million Facebook followers of the company saw the message, a large debate ensued, just as it usually does when Black Lives Matter is mentioned.
At first, many people came out in support of the company for making such a bold statement.
However, it did not take long for the people to denounce the company for supporting the activist group.
The discussion about the statement continues to draw lengthy comments both in support and against. Ben & Jerry's released a comment encouraging people to read the entire statement released by the company and continue to healthily engage in discussion surrounding Black Lives Matter.
What do you think of the statement released by the company? Let us know in the comment section below.
(Photo: Ben & Jerrys)
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