People Are Hyped That Prices At Whole Foods Are Dropping, Thanks To The Amazon Buyout

NEW YORK, NY - MAY 07:  A sign for a Whole Foods Market is viewed in the Brooklyn borough on May 7, 2014 in New York City. Whole Foods Market, an upscale grocery store that sells many organic and gourmet foods, has reported disappointing sales and profit outlooks. Shares for the company have dropped as much as 22% today, its biggest decline in years.  (Photo by Spencer Platt/Getty Images)

People Are Hyped That Prices At Whole Foods Are Dropping, Thanks To The Amazon Buyout

'Now I begin using a cart at Whole Foods.'

Published August 29, 2017

After it was announced that would take over Whole Foods, they also revealed they would be working to change the grocery chain’s expensive reputation. 

On Monday, the company followed through on their word and slashed prices by as much as 43 percent on several items, reported Bloomberg.

  1. A price comparison done at a Manhattan whole foods revealed several popular items received price cuts

    According to Bloomberg, in the East 57th Street store in Manhattan, “organic fuji apples were marked down to $1.99 a pound from $3.49 a pound; organic avocados went to $1.99 each from $2.79; organic rotisserie chicken fell to $9.99 each from $13.99, and the price of some bananas was slashed to 49 cents per pound from 79 cents.”

    Orange signs were placed next to the marked-down items and read, “Whole Foods + Amazon,” listed the old price and the new price, and indicated that there was “More to come.”

  2. And many people could not wait to cash in on the savings
  3. Yet some believe the few dollars of difference does not change the hefty cost

    Amazon purchased Whole Foods for $13.7 billion.

    Mark Baum, senior vice president at the Food Marketing Institute, told Bloomberg: “Price was the largest barrier to Whole Foods’ customers. Amazon has demonstrated that it is willing to invest to dominate the categories that it decides to compete in. Food retailers of all sizes need to look really hard at their pricing strategies, and maybe find some funding sources to build a war chest.”

Written by Rachel Herron

(Photo: Spencer Platt/Getty Images)


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