STREAM EXCLUSIVE ORIGINALS

This Photo Of "Brooklyn Barbecue" Perfectly Shows How White Hipsters Can Take Something Great And Remove All Its Flavor

Bet that tastes like gentrification.

Leave it to hipsters in Brooklyn to take a good thing and slowly but surely ruin it. They did it with the chopped cheese and Miller High Life, and now they're turning beloved barbecue into a sauceless, bland piece of cardboard. 

On Sunday, Vice food publication Munchies published an article asking, "Why is Brooklyn barbecue taking over the world?"

  • The article was accompanied by a photo that looks like anything but barbecue

  • In response to the photo and question, people on Twitter were like, "pause"

  • People from all over the south quickly reminded Munchies that Brooklyn barbecue is far from being the best

  • Of course the topic of gentrification was also brought into the conversation

    Although the lackluster photo sparked much debate, it turns out it was all part of the plan. According to the author Nicholas Gill, the article is from 2014 and "Vice keeps republishing it every so often with that photo and a clicky-baity headline to draw up controversy."

    "I wrote that article five years ago in probably 30 minutes and was just reporting on what I was witnessing—how a Brooklyn barbecue place was influencing other cities," Gill told Buzzfeed News. "They also keep using a photo that shouldn't really be used because it's not representative of Fette Sau or Brooklyn barbecue."

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.