A new ad campaign for a light beer from Heineken was met with some intense criticism on Twitter.
In the ad, a bartender sees a light-skinned woman at the end of the bar with a glass of wine. He then gets a cold Heineken Light and slides it in her direction. Instead of just reaching the woman at the end of the bar, the bottle wizzes by three people — all of them Black.
Eventually the light beer reaches the woman and the words "sometimes lighter is better" appear on the screen.
"For decades, Heineken has developed diverse marketing that shows there's more that unites us than divides us," the company said in a released statement.
"While we feel the ad is referencing our Heineken Light beer — we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."
(Photo: Robin Marchant/Getty Images for NYCWFF)
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