White Women Are Pretending To Be Black On Instagram And Are Getting Aired Out In The Process

A model prepares backstage for 'Custo Barcelona' fashion show during Mercedes-Benz Madrid Fashion Week in Madrid, Spain. July 09, 2018.  (Photo by Peter Sabok/NurPhoto via Getty Images)

White Women Are Pretending To Be Black On Instagram And Are Getting Aired Out In The Process

Blackface is reaching peak levels of infuriation.

Published November 10, 2018

I think it’s safe to say most thought that with Halloween passing, we didn’t have to worry as much about white people blackfacing. Sadly, that’s not the case.

  1. In what is being described as “blackfishing,” we’re seeing white women painting their skin darker with makeup and concealer to make themselves look darker.

    On Tuesday (November 6), a Twitter user named Dee, whose handle is @yeahboutella, shared a direct message she received about Emma (@eemmahallberg), a popular IG user. In the message, the person claims Emma isn’t a black person or person of color even though she clearly shows herself as a model with melanin.

    While this case may not be as offensive as other cases of blackface, it’s still potentially taking money out of the pockets of actual Instagram models of color. The white woman whistle blower also claims that Emma is a white Swedish woman.

  2. Twitter user @fratis_first posted a DM screenshot from a conversation they had with Emma during which the IG influencer admits she's white, but claims she never "posed as a colored person." She also says she had a "natural," which is the reason for her skin tone.

  3. I don’t know what’s more offensive: her actually making her skin darker to profit off of it or trying to make us believe she had no shady intentions behind anything.

  4. It spawned others to come forward with other examples and now it's being considered as an IG epidemic
  5. None of the users exposed have explcitly called themselves black or the like, but we know what's going on here. Y'all need to make your coins off your own look, not trying to be someone you're not.

Written by Paul Meara

Photo: Peter Sabok/NurPhoto via Getty Images


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