TORONTO, ONTARIO, CANADA - 2016/02/28: Front entrance of Payless shoe store. Payless ShoeSource is an American discount footwear retailer headquartered in Topeka, Kansas. (Photo by Roberto Machado Noa/LightRocket via Getty Images)

Payless Finessed Influencers Into Paying Hundreds For Their Shoes By Changing Its Name To Palessi

laughs in scammer

Published November 30, 2018

All the kids who grew up getting teased for wearing Payless shoes just got the ultimate payback.

Payless recently took over an old Armani store, renamed it Palessi, and invited many fashion influencers to a launch party.

At the event, the fashion experts laughed, sipped champagne, and gushed over the shoes that were marked up 1,800 percent from their $19.99 to $39.99 price point.

The bloggers even went on camera and admitted they would pay upwards to $1,000 for the shoes, not knowing they were Payless brand
Payless opened a fake luxury store and made influencers think they were buying designer shoes pic.twitter.com/NpvUGM0LE3
— NowThis (@nowthisnews) November 29, 2018
One of the shoppers paid as much as $645 before they were told they just dropped some serious bread on Payless shoes.

"Shut up! Are you serious?" they exclaimed.

All of the pranked shoppers got their money back and were allowed to keep the shoes for free.
Needless to say people on Twitter gave Payless their due props for the incredible finesse
Do you know how embarrassing it’s gotta be to drop $650 on some “boutique” shoes only to find out they’re Payless in disguise? I ain’t even mad at Payless, that’s some elite level finesse, but imagine trynna stunt on ya friends & somebody say, “I seem them shits at Payless dog.”
— X (@XLNB) November 30, 2018

This is actually an incredible marketing stunt and I am so proud of Payless. https://t.co/Iu3KzEry8A
— retweet the sounding joy (@itsabsaf) November 29, 2018

Never have I felt so clever for shopping at the real Payless.
— David Slade (@DSladeNews) November 29, 2018
One person even said the person who came up with the idea deserves a serious raise
Somebody in the marketing department at Payless deserves a big fat raise.

This is genius. https://t.co/MbZTPpyRqQ
— Kaz Weida (@kazweida) November 30, 2018

Written by Rachel Herron

(Photo: Roberto Machado Noa/LightRocket via Getty Images)

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