Razor company Gillette released a new ad campaign that directly challenges toxic masculinity in mainstream culture, and, of course, some men lost their damn minds.
In the "best men can be" ad, several images of men and boys in situations that were once deemed acceptable, such as bullying masked as wrestling or unsolicited sexualization of a woman, were called out for being nothing more than toxic masculinity. The commercial also challenged the "boys will be boys" excuse often used for situations of harassment.
“As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” the company said after releasing the ad.
(Photo: Christophe Gateau/picture alliance via Getty Images)