Posted Feb. 3, 2006 – The public relations manager for the Golden State Warriors is out of a job after sending out an e-mail to the teams’ entire media distribution list titled “Ghetto Prom.”
The e-mail that Eric Govan, the No. 3 person on the team’s media relations staff, sent featured more than a dozen photos, many showing Black people in skimpy formal wear. Each photo had comments about the outfits, The Associated Press reported.
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The team says the e-mail "was in extreme poor taste" and was "completely unprofessional."
"It came to my attention moments ago that one of our employees had inadvertently sent out an e-mail that was in extreme poor taste and completely unprofessional," team President Robert Rowell said in a statement. "I can assure you that the contents of this e-mail – or any unsaid presumptions – do not represent the values and beliefs of the Golden State Warriors organization. The employee responsible for sending this e-mail has been dealt with in an appropriate manner."
Govan sent a follow-up apology e-mail saying, "You just received a previous forwarded e-mail titled 'Ghetto Prom' that was sent accidentally," Govan wrote. "I assure you that this is totally out of character for myself and want to apologize to anyone who might be offended. My sincere apologies. This won't happen again and shouldn't have happened this time," AP reported
This is not the first time an NBA has been mixed up in PR scandal. Just last year, former San Francisco 49ers public relations director Kirk Reynolds was cut loose from the team after producing a 15-minute film featuring racist jokes, lesbian soft-porn and topless blonds was leaked to The San Francisco Chronicle.
Reynolds said the video was meant to prepare players for dealing with the media. He apologized calling it a “terrible mistake.”
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