If any studio wants to open a film, it has to go through Johnson.
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This basketball icon controls screens in major urban markets such as New York, Los Angeles, Cleveland and Atlanta through AMC Magic Johnson Theaters, which began in 1994 when his development corporation formed a partnership with Sony Entertainment.
Today, Johnson is the nation's only major Black exhibitor.
In fact, Johnson has used his theaters to give independent African-American filmmakers exposure as well as provide a host site for Black film festivals.
Johnson is a film producer in his own right. Since 1998, Magic Johnson Entertainment has developed television movies and theatrical releases such, as “Hair Show” and “Brown Sugar."