Michael Baisden, who calls himself the "Baddest Man on radio and TV," launched a crusade on behalf of the "Jena Six" – a group of Black students, ages 15 to 17, who were targeted by a zealous prosecutor for a schoolyard fight with a White classmate.
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The hours that Baisden normally would have spent in risqué repartee with "grown and sexy" callers about romance or infidelity were devoted instead to the Jena case.
The cause was then taken up by other Black radio hosts, including Tom Joyner and comedian Steve Harvey.
Baisden's "Enough Is Enough" movement drew thousands of demonstrators to the streets of the tiny Louisiana town to demand justice.
Attempted murder charges were eventually reduced to battery in at least five of the six cases.