Posted Feb. 27, 2008 – In an effort to promote Venezuelan pride and to diminish the U.S. role in business, President Hugo Chavez wants business people and other employees in the country to just speak Spanish, reports CNN.
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English terms often turn up in business and technology terms, but in the just-Spanish campaign (launched Monday) several Spanish alternatives are given, reports the news service.
For example, instead of saying “staff,” workers are urged to say “equipo,” and instead of saying “marketing,” Venezuelans are urged to say “mercadeo.” Banners promoting the campaign proclaim, “Say it in Spanish. Say it with pride.”
President Chavez is taking it beyond language, though, hoping to combat what he calls U.S. cultural imperialism with Venezuelan-financed movies and requiring radio stations to play more Venezuelan music, reports CNN. The English language is still being taught in schools, however.
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