Major Sponsor Accenture Drops Tiger Woods

Major Sponsor Accenture Drops Tiger Woods

Published December 15, 2009

The fallout over Tiger Woods’ marital problems took an expected turn Sunday when a major sponsor announced that it no longer sees the world’s No. 1 golfer as “the right representative for its advertising.”

Accenture, a management consulting firm, released a statement saying that its decision to drop Woods after their six-year relationship was based on the “circumstances of the last two weeks.”

Gillette, another of Woods’ top sponsors, also signaled that that it was distancing itself from the PGA’s cash cow, saying it was “limiting” his role in its marketing initiatives, so he can focus on repairing his marriage. Woods, 33, announced Friday that he was putting his golf career on hold “indefinitely” so that he can do just that.

"After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father and person," Woods said in a statement on his Web site.

Woods’ public image began to unravel amid reports that he had cheated on his wife, Elin Nordegren, with numerous women, including a cocktail waitress, a New York nightclub hostess and a porn star. Those allegations exploded when Woods wrecked his SUV in his Orlando-area neighborhood and tabloids speculated that he crashed because his angry wife was chasing him with a golf club.


Written by <P class="ap-story-p">By Staff</P>


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