Electronic Arts May Be Backtracking on Tiger Woods Endorsement

Electronic Arts May Be Backtracking on Tiger Woods Endorsement

Published January 21, 2010

In the wake of Tiger Woods’ many indiscretions, the billion-dollar athlete has been hemorrhaging advertisers.  AT&T, Gatorade, and Accenture are just a few of the rats that jumped from the sinking publicity ship that is Tiger. One company that continues to stand with the golfer through thick and thin is Electronics Arts or is it?

According to Kotaku, Electronic Arts hired a third-party company to conduct a survey. The survey in question asks about sports games in general; but as survey-takers progress farther in the task at hand, they encounter questions like: “EA SPORTS makes a Tiger Woods video game. Has the controversy made your impressions of EA SPORTS more or less favorable, or has it had no impact?”

And it doesn’t stop there. Check this gem out.

“Has the controversy made you more or less likely to buy a Tiger Woods related video game in the future?”

Phew. Looks like EA Sports may be backtracking on keeping Tiger as the face of Tiger Woods’ PGA Tour. As of right now, EA is staying tight-lipped about plans for the 2011 edition of the game, but you have to wonder what they’re going to do. Woods is going on a golfing sabbatical this next year which puts the developer in a tight spot.

Sponsors have already lost 12 billion dollars due to Woods’ extracurricular activities. Will dollars make sense for EA when it comes down to keeping an incredible athlete with a seriously tarnished images as the face of a franchise or will they decide to take another route? As the embattled athlete tries to keep a low profile as well as his wife, everything remains TBD and we all have to stay tuned.

BlackWeb20.com is the premier destination for African-American’s in Technology and New Media.  We cover culturally relevant Technology industry news; mainstream Technology industry news; & African-American Technology and New Media Executives, Entrepreneurs, and Influencers. We also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.


Written by <P>By Sherri L. Smith, BlackWeb20.com <BR></P>


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