Kanye's "Runaway" To Premiere On BET

Kanye's "Runaway" To Premiere On BET

Published October 23, 2010

New York -     Kanye’s “Runaway,” the short film debut and visual accompaniment to the new album MY BEAUTIFUL DARK TWISTED FANTASY. Written and directed by West – and starring Kanye and Selita Ebanks is set to make its television and online premiere on Saturday, October 23 at 8PM/7C on  BET, MTV and MTV2. The video will also be available on BET.com, MTV.com and VH1.com.  It will air on VH1 at a later date.

 Immediately following the film, watch the exclusive BET interview with Kanye hosted by 106 & Park’s Rocsi Kanye has always dreamed of bringing his music to life in the form of film; “Runaway” is the realization of that dream.  A tale of loss and renewal, through West’s ambitious new film we are able to glimpse his unique vision as never before.

“Runaway” (featuring Pusha T) is also the title of the lead track from Kanye’s upcoming new album, MY BEAUTIFULDARK TWISTED FANTASY, in stores November 22nd on Roc-A-Fella/Def Jam Recordings. In advance of the album release, XXL magazine called MY BEAUTIFUL DARK TWISTED FANTASY, “a must-hear if there ever was one,” New York magazine crowned it, “The season’s must-have album,” and Entertainment Weekly said “At this point we’re hoping Kanye delivers nothing less than the best hip-hop album of time.”

        At the same time, MY BEAUTIFUL DARK TWISTED FANTASY’s other new track, “Power,” is gaining national attention as heard in the trailer for the upcoming movie The Social Network, based on the Facebook story.  After hearing “Power,” USA Today raved, “Kanye West is back!” and Billboard seconded that emotion: “The drought is finally over!”  New York magazine wrote, “The sound on ‘Power’ is instantly recognizable – most reminiscent of the kind of spacey epicness on ‘Can’t Tell Me Nothing’ – and it’s sure great to know Kanye can dip back into his trademark style whenever he wants.”  Entertainment Weekly described it as “superhero theme territory, all right.”  And the Los Angeles Times summed up, “‘Power’ is a strong shot across the barricades for West…it’s a typically bold Kanye leap…If ‘Power’ is an indication, he’s coming back stronger, but no less determinedly troublesome.”

        In addition to Pusha T, contributing artists on MY BEAUTIFUL DARK TWISTED FANTASY include Nikki Minaj, Jay-Z, Rick Ross, and Justin Vernon of Bon Iver on the smash street single “Monster.”  Other guests include Kid Cudi and Raekwon and contributing producers include RZA of Wu-Tang Clan, Pete Rock, and Q-Tip.  The album new album was recorded in Honolulu and at the legendary Electric Lady Studios in New York City. 

        MY BEAUTIFUL DARK TWISTED FANTASY is the long-awaited follow-up to 808’s & Heartbreak, which was released November 2008, followed by Kanye’s appearance on SNL in December (he first appeared on SNL in October 2005, and again in September 2007).  808’s was famously recorded in three weeks of minimalist sessions in Honolulu, Kanye’s first excursion to the island.  A highly controversial album, described by his hometown Chicago Sun-Times as “undeniably fearless,” 808’s & Heartbreak was Kanye’s fourth consecutive album to debut at #1 Soundscan, and fourth consecutive RIAA multi-platinum-selling album.  808’s spun off the worldwide hit singles “Love Lockdown” and “Heartless.” 

        Late Registration and Kanye’s 2004 solo debut, The College Dropout generated a total of five Grammy Awards, including consecutive wins for Best Rap Album of 2004 and 2005, as well as Best Rap Song (songwriters’ award) of 2004 (“Jesus Walks”) and 2005 (“Diamonds From Sierra Leone”), and Best Rap Solo Performance for 2005 (“Gold Digger”) Graduation went on to generate another three Grammys for Kanye, including Best Rap Song for 2007 (“Good Life”), and then in 2008, Best Rap Album and Best Rap Solo Performance (“Stronger”).

        In addition to these, Kanye has shared another six Grammy Awards with a number of artists over the years, including Alicia Keys (Best R&B Song for “You Don’t Know My Name,” 2005); fellow Chicago rapper Common (Best Rap Performance, Duo/Group for “Southside,” 2008); Estelle (Best Rap/Song Collaboration for “American Boy,” 2009); T.I., Jay-Z, & Lil Wayne (Best Rap Performance, Duo/Group for “Swagga Like Us,” 2009); and Jay-Z & Rihanna (Best Rap Song and Best Rap/Song Collaboration for “Run This Town,” 2010).


Written by BET News


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