Reporters tried and tried to get a response out of Marshawn Lynch on Super Bowl XLIX media day. But more than 20 times, all they got was the Seattle Seahawks star running back saying, "I'm just here so I won't get fined," over and over.
Upon saying it, the clip of Lynch uttering the phrase over and over instantly went viral and took on a life of its own in popularity. Now, ESPN is reporting that Lynch filed to trademark the phrase, "I'm just here so I won't get fined," with the U.S. Patent and Trademark Office last week.
"We heard from our fans and so many of them were saying that they wanted that phrase on the clothing," Chris Bevans, who oversees Lynch's "Beast Mode" apparel line, told ESPN. "This is just listening to the marketplace."
Bevans added that the notorious phrase will be used on shirts and sweatshirts on Lynch's website within next month.
Despite saying so little to members of the media on Super Bowl media day, Lynch used the exposure and hype machine to sell out of 1,000 "Beast Mode" hats, which he wore to the podiums. In addition, Front Row Analytics told ESPN that the brand received an estimated $3 million-plus in advertisement exposure during the week of Super Bowl XLIX. He's about that action, boss!
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(Photo: Jim Davis/The Boston Globe via Getty Images)
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